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課程名稱 |
國際企業經營策略
International Business Strategy |
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開課學期 |
111-2 |
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授課對象 |
國際企業學系 |
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授課教師 |
邱宏仁 |
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課號 |
IB3008 |
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課程識別碼 |
704 41100 |
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班次 |
02 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
管二102 |
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備註 |
先修科目 : 國際企業管理。國企系大三7選5必修．
限學士班三年級以上
總人數上限：70人
外系人數限制：10人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
In this semester, we are going to discuss a set of IBS cases written by Prof. Chiu in person in Year 2020 - 22. The de facto teaching environment is in-class; however, if there is a requirement for online-leaning due to Covid-19 Pandemic, the on-line learning thru Google Meet will be provided. My case-based teaching strategy aims at shedding light on the critical issues on why and how a firm goes global and competes in the global marketplace, responds to Covid-19 Pandemic & de-globalization; an industry profits from disruptive innovation; global entrepreneurial opportunities, and a nation makes policy changes toward the third-generation semiconductor, smart cities/nations, clean energy, among others.
For instance, under the "Chips & Science Act" passed by U.S. Congress and Senate House in 2022, Intel and Samsung Electronics are challenging Taiwan-based TSMC for IC foundry business. The close business relationships between TSMC and such clients as AMD and Media-tek have strengthened their global competitiveness in GPU(Grapic Processing Unit) and 5G Mobile IC, respectively. In contrast, nVidia's partnerhsip with Samsung in the past has encounted poor yield rates, which makes AMD to close the market/tech gaps with nVidia -- the GPU leader in the world.
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課程目標 |
In-person experiential learning -- i.e., either on an individual or group basis -- lays the groundwork for my teaching on campuses around major universities in Asia for the past 29 years. During the Covid-19 Pandemic in 2020 to date, I have still worked agressively in pursuing internaitonally-collaborated research projects in Metaverse Economics, Digital Assets, EV Alliances, SPAC-Driven M&As, and AI Chips Business Models.
To update and enhance my pedagogical approach in line with the global benchmark of the top universities overseas, I have implemented a four-year long “Global Teaching & Research Effectiveness 2.0” project between 2015 and 2019 on behalf of a Hong Kong-based not-for-profit foundation with an endowment of US$ 180 million up to date. The leading universities that I have visited and benchmarked their teaching protocols include
Harvard U., MIT, Columbia, Wharton School, Stanford U., UC-Berkeley, U. Chicago, U Minnesota,
Cambridge U., Oxford U., London Business School, HEC-Montreal, Humboldt U zu Berlin, Berlin Technical U., U Paris, Ecole Polytechique,
Waseda U., Keio U., U Hong Kong, Chinese U Hong Kong, U Sydney, Melborne U., Australia National U., National U Singapore, Beijing U, Beijing Tsinghua, among others.
Our International Business Strategy (IBS) course focuses on the key issues on formation, decision-making, communication & negotiation, and implementation of IBS. By key issues, we mean to leverage and integrate resources to achieve the effectiveness of objective-driven strategic processes, and to improve the efficiency of strategic conduct that links objectives and performance. As open-innovation business eco-systems prevail in current global marketplace, we further intend to redefine international strategy to incorporate strategic challenges across economic, political, cultural & social boundaries.
Regarding the pedagogical approach, we are going to discuss core theories, best business practices, visionary thinking, seamless implementation, and policy implications. In global business environment under strategic uncertainty, flexibility and speed are key to competitive supremacy. You can expect to learn the relevant models and approaches for seeking untapped opportunities, for strengthening economic performance and social legitimacy, for upgrading technical and structural innovation, and for responding to dynamic changes in frontier-, or emerging-, or maturing-economies. |
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課程要求 |
You can expect to learn timely professional knowledge and experience in global strategy. Also, we will interact and exchange thoughts on the essence of conducting analyses and making discussions on global strategy. Our learning focus is on competitive & cooperative drivers, resources integration, capability deployment, strategic leadership, inter-firm alliance, managing institutional relationship, innovation and entrepreneurship, and acquisition & restructuring in the global marketplace. Finally, Prof. Chiu commits to enhance students' understandings of strategic thinking, decision-making framework, and action programs that are working surely.
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預期每週課後學習時數 |
Students are expected to attend each class and to spend at least TWO hours in preparing for the in-class discussions outside of class per week. |
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Office Hours |
另約時間 備註： By appointment for in-perosn meeting at mutually convenient time. I will make myself available the most for online consulting and Q&A. Just contact me thru my NTU e-mail address: hongjen@ntu.edu.tw
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指定閱讀 |
Course Readings (Available on the course website for free). |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
In-class Participation & Discussions |
20% |
The grading for your participation for class discussions will be recognized as the “sticker-awarding” system. The total number of stickers collected in every class will be counted toward your contributions to class discussions. To get a highest grade (A+) on this part, you are expected to get at least 10 stickers. The number of stickers your receive will serve the basis for your participation grade, such as
More than 10 stickers A +
9 -10 stickers A
7 - 8 stickers A -
5 - 6 stickers B +
3 - 4 stickers B
1 – 2 stickers B-
0 sticker C |
2. |
Case Study Group Report/Oral Presentation |
40% |
We will discuss six (6) cases in international business strategy. Each study group needs to pick ONE case to analyze and then to write a case study report. The length of the report should be 2500 words or so (excluding exhibits).
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3. |
Final Exam |
40% |
You can expect 4 short-essay questions in the final exam . The exam questions will cover all textual materials taught and discussed in class. The in-class exam date is scheduled to take place in W15. |
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針對學生困難提供學生調整方式 |
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上課形式 |
提供學生彈性出席課程方式 |
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作業繳交方式 |
延長作業繳交期限, 書面報告取代口頭報告, 個人報告取代團體報告 |
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考試形式 |
書面(口頭)報告取代考試 |
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其他 |
由師生雙方議定 |
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